Sand Creatives

Sand Creatives is a Sydney-based digital marketing agency launched in 2024 by Mia Sandin. Mia has extensive experience working with well-known brands such as L'Oréal Luxe and O&M, as well as emerging lifestyle brands globally. For this project, I was hired to redesign Sand Creatives website.

Defining the Problem

In my first meeting with Mia, she said her website made her uncomfortable sharing it because it didn’t show her breadth or explain what Sand Creatives stood for. It was a simple Squarespace website, with no customizations beyond brand colors, copy, and a few images.

We needed to do a few things:

• Pull in the playful, beachy vibe of a Sydney-based creative agency.

• Showcase experience with globally known brands.

• Showcase video content created for clients.

• Bring the focus back to Mia and the people, rather than sounding like a large agency with corporate clients.

Designing the Website

Once we agreed on a conceptual direction, I started sketching layouts and thinking about how to present a lot of video content in an approachable way.

I settled on composing a video archive for client social media reels to have a place where Mia can send people to show the breadth of clients and types of content, and project case study templates that she can fill out as she goes. Color-wise, the website now leans more toward the brand yellow than pink to enhance the energetic expression, and, per Mia’s request, it has a lively design that creates interest alongside the static stills and thumbnails repeated throughout.

For the case studies, the interface is more stripped down so it doesn't compete with the text and highlighted project content. It has a light almond background that softens the contrast towards the yellow, black, and pink, without feeling clashing or muddy.