The Process

This is the work process I follow in my projects.

1. Discovery Call

We’ll begin with a conversation to get to know each other. I’ll ask about your business, your audience, and what you hope to achieve through design. This step helps me understand your goals and ensures we’re the right fit before moving forward.

2. Proposal & Agreement

After the call, I’ll put together a tailored proposal outlining the scope, timeline, and investment. Once approved, we’ll make it official with a contract and an initial deposit, securing your spot in my schedule.

3. Research & Concept Development

With the foundation in place, I’ll dive into research, explore visual directions, and create initial concepts. These early ideas set the stage for your brand’s look and feel, grounded in strategy as well as creativity.

4. Design & Refinement

You’ll review the concepts, share your feedback, and I’ll refine the designs through structured revision rounds. This step is collaborative — we shape the work together until it fully represents your brand.

5. Delivery

Once finalized, I’ll prepare polished files in all the formats you need — ready for print, digital, and beyond. If your project includes brand guidelines, I’ll package those too, so you have a clear reference moving forward.

6. Ongoing Support

Our work doesn’t have to end at delivery. I’m available for additional materials, updates, or new projects as your brand grows, so you always have a designer who knows your visual identity inside and out.