Knitty Gritty Fest
visual identity and event merchendise
Knitty Gritty Fest is a knitting and fiber arts community event in San Francisco. They are set on changing the perception of knitting from dull to vibrant and creative. For this project, branding and collateral were designed, along with an advertising poster for the 2025 event.
designing the logo
The logo features knitting stitches in its outlines, following the stitch pattern typically used for knitting the logo onto fabrics. This pattern is a strong symbol for the fiber art community, pointing toward knitting, for example, rather than crochet or weaving. It also allows for a fully spelled-out name, without losing the character or essence of the logo.
designing the merchendise
The ticket and merch are knitting-specific and reference the elements from the logo and poster throughout. The merchandise includes a knitting project bag, used for storing your current knitting project on the go, a knitting notebook for taking notes on customizing patterns or creating your own designs, and an enamel mug that you can use for your favourite drink while doing your favourite craft. The ticket features a tear-off style, allowing you to keep the non-barcode part as a bookmark or scrapbooking piece.
